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The Reinvention Lab: Design Your Next Chapter

A strategic bootcamp for women ready to elevate their brand, amplify their impact, and step into their next bold chapter with clarity and confidence.

Upcoming Session

Applications are now open for this exclusive pilot cohort.

Are You Climbing the Right Ladder?

You've achieved success by all external measures. You've climbed the ladder skillfully.But now you're wondering: Whose ladder is this, and is it taking me where I actually want to go?

This moment of questioning isn't a crisis—it's an invitation to strategic reinvention.

What is The Reinvention Lab

The Reinvention Lab is a transformative 8-week experience for accomplished women at career crossroads who are ready to reclaim their expertise and design a bold next chapter with strategic intention.

Through a proven methodology that combines strategic brand architecture with professional reinvention, you'll develop a comprehensive foundation for your next chapter—one defined by genuine autonomy, meaningful impact, and strategic alignment with your values.

This Journey Includes:

Your Guide on This Journey

Lila Bartkovic is a brand strategist who helps accomplished women at career crossroads reclaim their expertise and design their bold next chapter.

With over 10 years of experience in corporate brand strategy and a personal journey of reinvention, Lila brings a unique methodology that applies strategic brand architecture principles to professional reinvention.

Her approach combines strategic framework  with authentic transformation, creating pathways for women to design professional futures defined by genuine autonomy and meaningful impact.

Your 8-Week Transformation Path:

Is This Right For You?

The Reinvention Lab is ideal for accomplished women who:

What Sets The Reinvention Lab Apart?

This isn't just another career program. While other approaches focus on tactical job search or advancement within existing structures, The Reinvention Lab offers something fundamentally different:

This isn't about abandoning your expertise—it's about strategically repositioning it for greater freedom, impact, and alignment in what's next.

BOLD
BRAVE
BRILLIANT
UNIQUE
BOLD
BRAVE
BRILLIANT
UNIQUE

Get Early Access to my Workshops:

Apply for The Reinvention Lab

The May-June 2025 cohort is limited to 5 participants to ensure personalized attention and a powerful group dynamic. Applications are reviewed on a rolling basis.

Applications close April 15, 2025. The program begins May 2, 2025.

Now booking April - June 2024. By filling out the form you are joining the waiting list. Applications are reviewed in the order they are received.

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My Happy Clients Say:

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Lila recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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Frequently Asked Questions

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

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Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

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Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

How does the application process work?

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The application process is designed to be straightforward while ensuring the program is the right fit for you:

  • Submit the initial application form on this page
  • Application review (within 5 business days)
  • Brief conversation (15 minutes) if your application indicates alignment with the program
  • Decision and invitation to join the cohort
  • Complete registration to secure your place

How much time should I allocate each week?

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Plan for 3-4 hours per week, including:

  • 2 hours for live sessions (on workshop weeks)
  • 2-3 hours for self-paced work
  • Optional community interaction

Do I need to attend all live sessions?

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While I recommend attending all live sessions for the full experience, recordings will be available if you must miss one. The Welcome Session and at least 3 of 4 workshops are strongly recommended for optimal results.

How are the 1:1 coaching sessions scheduled?

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You'll receive access to a scheduling system to book your 60-minute coaching sessions during the designated weeks. Multiple time slots will be available to accommodate different schedules.

What technology do I need?

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  • Reliable internet connection
  • Computer with camera and microphone
  • Access to Zoom (for live sessions)
  • Ability to access Miro (web-based, no downloads required)

What if I'm not sure about my next chapter yet?

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This program is specifically designed for women at crossroads who aren't yet clear on their next chapter. The process will help you gain that clarity through structured exploration and strategic thinking.

Is this program right for me if I want to stay in my current organization?

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Yes. The program helps you reclaim and reposition your expertise whether you're planning to advance within your organization, transition to a new environment, or create an independent path.

How is payment handled?

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Upon acceptance to the program, you'll receive a link to a secure enrollment page where you can complete your registration. You can choose to pay the full amount upfront or in two equal installments (50% upon registration and 50% midway through the program). All payments are processed securely, and you'll receive immediate access to the program welcome materials.

What's your refund policy?

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Full refunds are available up to 14 days before the program begins. After that, I'm unable to offer refunds but can transfer your registration to a future cohort if needed.