Through my own career transition and years of guiding other accomplished women, I realized that most transition advice misses the mark. It's either too emotional (follow your passion) or too tactical (polish your LinkedIn).
What's missing is the strategic middle—the frameworks that successful professional transitions actually require: clarity about what you want (design thinking) and strategic positioning to achieve it (brand thinking).
That's why I founded Visible Women Studio and developed the Career Design Blueprint™. It's the systematic approach I wish I'd had during my own transition—one that honors your professional foundation while creating strategic positioning for where you're going next.
With over a decade of experience in marketing and brand strategy, plus certification as a Brand Strategist and UX/UI Designer, I bring proven methodology from both the business and design worlds. This unique combination allows me to approach career transitions with both strategic rigor and creative problem-solving.
Through my journey and years guiding clients, I developed a four-part framework that helps accomplished women navigate transitions and design their next chapter strategically.
First, we clarify your vision for your next chapter, exploring what drives and fulfills you, your values, the impact you want to create and how you define success on your terms. We establish success metrics that become the foundation for authentic direction and strategic decision-making.
Next, we explore your professional identity, assess your strengths and approach, and understand your market readiness. This is where we honor your expertise while identifying what makes you uniquely valuable, ensuring you feel confident as you step into your next chapter.
We then establish your strategic market position, developing your value proposition and competitive differentiation while identifying the optimal pathways for your evolution. This creates clarity on how you fit in your target market, own your unique space, and communicate your distinctive value effectively.
Finally, we build your strategic presence and visibility through authentic thought leadership, relationship strategy, and showing up in the right spaces with intention. This creates the recognition, influence, and opportunities that support your designed next chapter and long-term success.
The women I work with share certain qualities: they've built real expertise, they're ready for something more aligned, and they're willing to approach their career transition strategically rather than reactively. They want transformation, not just another job.
Career design changed everything for me—from how I think about professional identity to how I approach strategic decision-making. Now I get to help other accomplished women experience that same transformation.
If you're ready to move beyond generic career advice toward intentional professional design, I'd love to explore what's possible together.
The freedom to design work on your own terms. Having experienced the constraint of traditional career paths, I'm passionate about helping women create professional freedom that aligns with who they really are.
Creativity isn't just about artistic expression—it's about approaching career challenges with innovative thinking. I bring creative problem-solving to career design, helping you see possibilities others might miss.
Purpose became clear to me during my own transition: helping women reach fulfillment in their professional lives. When your work aligns with your deeper purpose, everything changes.
Continuous growth and evolution. Career design isn't a one-time fix—it's about building the capability to navigate ongoing professional evolution with intention.