My own transition began the way most do—with a question I couldn't ignore. After a decade building expertise in marketing and creative agencies, I found myself at a professional inflection point. Motherhood had shifted something fundamental. I loved the strategic work I'd mastered, but the traditional path no longer fit who I was becoming.
I had a choice: abandon the expertise I'd spent years developing, or find a way to leverage it strategically for something entirely new. I chose strategic evolution over starting over.
Instead of following someone else's blueprint, I applied the same brand and design thinking principles I'd used for businesses to my own professional transition. I treated my career transition like a strategic challenge—one that required clarity about direction and strategic positioning for the market.
That approach worked. I successfully transitioned from marketing expert to independent brand strategist, and eventually to what I do now: helping accomplished women in transition design what's next strategically.
That experience became my methodology.
Through my own transition and years of guiding other accomplished women, I realized that most transition advice misses the mark. It's either too emotional (follow your passion) or too tactical (polish your LinkedIn).
What's missing is the strategic middle—the frameworks that successful professional transitions actually require: clarity about what you want (design thinking) and strategic positioning to achieve it (brand thinking).
That's why I founded Visible Women Studio and developed the Career Design Blueprint™. It's the systematic approach I wish I'd had during my own transition—one that honors your professional foundation while creating strategic positioning for where you're going next.
Through my journey and years guiding clients, I developed a four-part framework that helps accomplished women navigate transitions and design their next chapter strategically.
First, we clarify your vision for your next chapter, exploring what drives and fulfills you, your values, the impact you want to create and how you define success on your terms. We establish success metrics that become the foundation for authentic direction and strategic decision-making.
Next, we explore your professional identity, assess your strengths and approach, and understand your market readiness. This is where we honor your expertise while identifying what makes you uniquely valuable, ensuring you feel confident as you step into your next chapter.
We then establish your strategic market position, developing your value proposition and competitive differentiation while identifying the optimal pathways for your evolution. This creates clarity on how you fit in your target market, own your unique space, and communicate your distinctive value effectively.
Finally, we build your strategic presence and visibility through authentic thought leadership, relationship strategy, and showing up in the right spaces with intention. This creates the recognition, influence, and opportunities that support your designed next chapter and long-term success.
I work with accomplished women ready to design their next professional chapter on their own terms—whether planning transition or exploring what's possible.
You might be:
Through the Career Design Blueprint™ process, we develop strategic clarity and positioning for your next chapter—so you can move forward with confidence and strategic advantage.
This is about transformation guided by design frameworks that reflect your full value and position you for the future you want.
Freedom of speech, choice, and the ability to be yourself are rights no one can take away. Striving for freedom empowers us to pursue our passions without conforming to societal expectations, bringing fulfillment to our lives and inspiring others to celebrate their true selves.
Creativity is my form of self-expression and innovation. It involves transforming ideas into unique solutions that inspire and engage. In my consultancy, I encourage clients to tap into their creativity, helping them develop authentic expressions of their identity that truly resonate with others.
Purpose may seem abstract, but for me, it's a vital aspect of life. Understanding and embracing one's purpose serves as a guiding force behind actions and decisions. I create a safe space for exploration, empowering my clients to align their lives with their values and purpose.
Growth is essential to my journey of fulfillment. It reflects my commitment to continuous learning and development. I believe in nurturing potential and encouraging myself and others to step outside our comfort zones, embracing new experiences that enrich our lives.