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Masterclasses and Workshops.

A strategic personal brand empowers accomplished women to translate their expertise into premium opportunities, lasting visibility, and career autonomy.

From Expertise to Autonomy

Through immersive masterclasses and workshops, I help organizations equip women with the tools to lead their next chapter with clarity, confidence, and strategic positioning.

Each experience delivers a high-impact introduction to personal brand strategy—bridging the gap between where participants are and where they’re ready to go.

My masterclasses and talks are ideal for companies, networks, and events looking to equip women with transformative branding and positioning strategies—preparing them for what’s now and what’s next.

Hi, I'm Lila, a Brand Strategist.

I help accomplished women clarify their next chapter and build personal brands that reflect their voice, value, and vision—so they can lead with greater autonomy, alignment, and impact.

I created Visible Women Studio to challenge outdated definitions of success and visibility—and to help women step into more powerful, strategic expressions of who they are and what they stand for.

My Signature Masterclasses:

Each masterclass delivers a premium, transformative experience focused on a key aspect of strategic brand development. Whether integrated individually or as a full series, these sessions equip women with the strategic foundation to position their expertise for greater impact and autonomy.

(1) THE BRAND MAP™: Strategic Brand Development for What's Next

Description: This dynamic masterclass reveals the complete Brand Map™ Framework that accomplished women use to strategically position their expertise for greater impact and autonomy. You'll discover how purpose clarity, strategic positioning, authentic presence, and strategic visibility work together as an integrated system to transform how your expertise is perceived and valued.

Audience: Women seeking a comprehensive foundation in personal brand strategy.

(2) THE COMPASS: Define Your Professional Identity and Vision

Description: This foundational masterclass helps accomplished women define what truly matters in their next chapter. Through guided exercises, you'll redefine your professional identity, craft a clear vision, and pinpoint the impact and freedom you seek. This forms the authentic foundation for your strategic brand development and ensures all positioning efforts align with your true goals.

Audience:
Women ready to redefine their professional identity and vision for the next chapter.
MASterclass, 1 hour, IN PERSON OR VIRTUAL:

(3) THE CATALYST: Uncover Your Strengths and Value Proposition

Description: This transformative masterclass helps you define your distinctive position in the market. Through strategic analysis and expert guidance, you'll uncover what truly sets your expertise apart and how it solves meaningful market needs—creating a compelling value proposition that makes you naturally stand out and attracts opportunities aligned with your vision.

Audience:
Women ready to articulate their unique value and position their expertise.
CHF 950
(EUR 790)
MASterclass, 1 hour, IN PERSON OR VIRTUAL:

(4) THE CAPTIVATOR: Reclaim Your Voice and Own Your Presence

Description: This masterclass guides you in developing a powerful professional presence through powerful, strategic communication. You'll establish your distinctive communication style, craft compelling key messages, and learn to express your expertise with impact across all professional interactions. This creates a consistent, authentic presence that enhances your influence and ensures your expertise is fully recognized.

Audience:
Women seeking to strengthen how they lead authentically and communicate more powerfully.
CHF 950
(EUR 790)
MASterclass, 1 hour, IN PERSON OR VIRTUAL:

(5) THE CREATOR: Amplify Your Visibility and Influence

Description: This advanced masterclass reveals how to activate your brand through strategic visibility and thought leadership. You'll develop approaches to share your expertise, establish yourself as a trusted authority, and strengthen your influence in the right places, attracting aligned opportunities that move you toward your vision of career autonomy and impact without exhausting self-promotion.

Audience:
Women seeking to amplify their influence and build a thought leader brand.
CHF 950
(EUR 790)
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What People Say:

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

Lila has packed so much value into her online workshop "From invisible to remarkable" that I attended. She provided several practical steps for building a remarkable personal brand. What stood out to me the most was her unique approach of making us travel in time and visualize our future selves in an extraordinary way. This is something I will definitely be going back to on my own!

Agnieszka Stalder

Founder / Stalder Coaching

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support
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