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Welcome to The Brand Architect Program

Your private 1:1 journey to clarity, strategic reinvention, and a brand that unlocks your next chapter with confidence and freedom.

You’ve Built the Career. Now Let’s Build the Brand.

You’ve done the work—led teams, built expertise, made impact.
Now you’re ready for more: deeper meaning, greater visibility, and full authorship over what’s next.

This isn’t about chasing the next impressive title.

It’s about building a personal brand that reflects who you’re becoming—and positions you for aligned opportunities ahead.

The Brand Architect Program is a high-touch, four-phase journey that helps you clarify your identity, reposition your expertise, and build a brand with purpose, presence, and direction.

Through our work, you will:

You’ll leave with a complete Brand Map™ Playbook—a personalized roadmap to navigate your next chapter with clarity and confidence.

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Program Delivery Format:

PILLAR 01:

Purpose

Clarify your vision, values, and direction. We begin with deep reflection to connect your identity, lived experience, and goals to a future-aligned brand foundation.

SCOPE:

- Identity & Vision Clarity
- Strengths & Fulfillment Audit
- Future Self Design
- Past → Present → Future Mapping
- Values & Purpose Articulation
- Redefining Success on Your Terms

(EUR 790)

PILLAR 02:

Position

Define your unique value and market positioning. We translate your internal clarity into an external strategy that differentiates you in the right space.

SCOPE:

- Market Opportunity Mapping
- Audience & Ideal Client Profile
- Unique Value Proposition
- Brand Positioning Statement
- Signature Approach Definition
- Differentiation Framework

CHF 4'000

PILLAR 03:

Presence

Shape how your brand shows up—with clarity and consistency. We develop the voice, message, and experience that reflect your identity and elevate your presence.

SCOPE:

- Brand Voice & Personality
- Brand Attributes
- Brand Archetypes & Style
- Core Messaging Toolkit
- Brand Story & Narrative
- Presence Guidelines

CHF 4'000

PILLAR 04:

Promotion

Activate your visibility with intention. We map how and where to share your message—so your brand reaches the right people and attracts right opportunities.

SCOPE:

- Thought Leadership Themes
- Big Ideas & Content Pillars
- Visibility & Platform Strategy
- Strategic Networking & Ecosystem
- Relationships & Engagement
- Activation Plan

CHF 4'000

PACKAGES:

PACKAGE 01:

Brand Foundation

Transform your deep expertise into a unique market position that attracts premium opportunities and sets you up for lasting impact. This foundational package creates the strategic core of your bold brand, establishing your unique value proposition in the market.


SCOPE:

- Identity & Vision Clarification
- Market Opportunity Mapping
- Target Audience Definition
- Ideal Customer Profile
- Unique Value Proposition
- Brand Positioning
- Unique Approach Definition

delivery format:

- 2 x 2.5-hour virtual strategy sessions
- Strategic worksheets and guided homework
-  Brand Foundation Playbook documenting your strategic positioning

CHF 2'000
(EUR 790)

PACKAGE 02:

Brand Activation

Bring your strategic positioning to life with an authentic, aligned presence. This package defines how you'll communicate your value, establish thought leadership, and create meaningful connections that advance your career goals.


SCOPE:

Everything in Brand Foundation, plus:
- Brand Voice & Personality
- Core Brand Messages
- Brand Experience Design
- Content Pillars/POV
- Thought Leadership Plan
- Visibility Framework

delivery format:

- 4 x 2.5-hour virtual strategy sessions
- Strategic worksheets and guided homework
- Comprehensive Brand Strategy Guide with your complete brand roadmap

CHF 4'000

Extended Brand Services

Even the strongest strategy needs thoughtful, aligned execution. Through ongoing collaboration and trusted creative partners, I help ensure your brand is brought to life with clarity, consistency, and exceptional quality—across every touchpoint that matters.

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

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Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

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Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

Brand Design

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Creates a cohesive and distinctive visual framework for your brand, ensuring every element aligns with your brand's essence and communicates with clarity and impact. Through professional, memorable design, we elevate your brand's presence across all platforms.

THE SCOPE:

- Visual Identity Design
- Digital Assets + Templates
- Brand Collateral
- Brand Photography Direction
- Brand Style Guide

Brand Photography

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Creates a cohesive, elevated visual presence that reflects your identity and expertise. Through strategic direction and trusted creative partners, we bring your brand to life with professional photography that aligns with your vision and amplifies your presence.

THE SCOPE:

- Creative Direction + Moodboarding
- Shot List + Use Case Planning
- Art Direction Support
- Photographer Matching / Oversight
- Styling/Location Guidance

Brand Communication

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Brings your brand's narrative to life through compelling stories and strategic writing. Working with expert copywriters, we create high-quality content that reflects your unique voice and resonates with your audience.

THE SCOPE:

- Bio + Brand Story
- Website Copy
- Thought Leadership Content
- Keynote Talks + E-Books
- Sales Pages + Email Sequences

Website Development

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Creates a professional, user-friendly website that serves as the central hub for your brand. Includes custom design and development tailored to your brand's identity.

THE SCOPE:

- Website Strategy
- Content Architecture
- Custom Design + Development
- Responsive Design
- SEO Integration
- Maintenance + Updates

LinkedIn Presence

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Enhances your LinkedIn profile to improve visibility and attract relevant opportunities. Focuses on strategic positioning to maximize your professional presence.

THE SCOPE:

- Profile Optimisation
- Brand Messaging Implemetation
- Profile Branding
- Content Strategy
- Engagement Strategy

Communication Training

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Communication Training equips you with essential skills to effectively convey your brand message and engage with various audiences. This service focuses on developing your abilities for clear, confident, and impactful communication, both in public settings and during media interactions.

THE SCOPE:

- Speech Crafting
- Presentation Skills Training
- Audience Engagement Strategies
- Media Interaction Training

Brand Photography

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Brand Photography captures high-quality, professional images that reflect your personal brand’s identity and enhance your visual presence. This service ensures that your visual content is engaging and aligned with your brand message, creating a strong and authentic impression.

THE SCOPE:

- Personal Brand Photography
- Headshots
- Lifestyle Photography
- Customized Visual Content

Personal Styling

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Personal Styling enhances your overall appearance to ensure that it aligns with your brand identity and personal image. This service focuses on curating a wardrobe and style that communicates confidence and professionalism, helping you make a powerful and authentic impression.

THE SCOPE:

- Wardrobe Consultation
- Personal Shopping
- Style Guide
- Image Coordination

Strategic Brand Evolution

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Refines and realigns your existing brand to reflect who you’ve become. Ideal for women whose current positioning or presence no longer fits their next chapter.

THE SCOPE:

- Brand Audit & Opportunity Mapping
- Strategic Repositioning
- Messaging & Narrative Refresh
- Visual Direction
- Alignment Across Digital Presence
- Updated Visibility Strategy

Implementation Support

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Ongoing strategic partnership to help you bring your brand to life with clarity and consistency. This is offered as a retainer-based service for clients who want expert support as they activate their brand across platforms and touchpoints.

THE SCOPE:

- Brand Implementation Guidance
- Messaging & Content Refinement
- Creative Direction & Feedback
- Partner Briefings (Design, Copy, Web)
- Visibility & Thought Leadership Support
- Ongoing Alignment to Your Strategy

Meet Your Strategist

Hi, I’m Lila—Certified Brand Strategist and Founder of Visible Women Studio.

I help accomplished women build personal brands that reflect their identity, voice, and vision—so they can lead their next chapter with confidence and clarity.

I bring a thoughtful, strategic approach to brand development that honors who you are and what you’re here to create next.

This isn’t performance. This is personal, strategic reinvention.

WHAT YOU'LL GAIN:

Clarity + Direction

Know exactly who you are, what you stand for, and how to communicate your value in a way that resonates with the right people.

Confidence + Purpose

Develop genuine confidence that comes from having a brand aligned with your expertise and values.

Strategic Position

Stand out naturally through strategic positioning rather than just increased visibility.

Meaningful Presence

Create a powerful presence that attracts opportunities aligned with your vision.

Who Is This For?

The Brand Architect Program is designed for women ready to lead what’s next—whether stepping out on their own or evolving from within. You might be:

This is a space for clarity, authenticity, and strategic positioning—devoid of corporate ego, but rich in insight and impact.

What People Say:

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

I can strongly recommend Soulbrand Studio! We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Soulbrand Studio recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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Maybe You're Still Wondering...

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

Plus icon

Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

Plus icon

Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

What's the investment?

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The investment starts at CHF 4,000 and may vary based on your goals, current brand positioning, and the level of support required.

Please note that implementation services (such as design, website development, or ongoing content creation) are not included in the brand strategy packages and will be quoted separately based on your needs and scope of work. Flexible payment plans are available for both the brand strategy packages and any additional implementation services.

What's the timeline?

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The timeline for my brand development services varies according to your individual needs and goals. Typically, projects span over a period of 3 months, providing sufficient time for comprehensive brand development and implementation.

However, I understand that everyone's journey is unique, so I tailor my approach to accommodate specific timelines and objectives. During our initial consultation, we'll collaborate to establish a timeline that perfectly aligns with your goals and availability.

Is this process right for me?

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This is a comprehensive brand development program designed for professional women ready to leverage their expertise in new ways. Perfect for those seeking strategic clarity and meaningful impact in their next chapter. If you want to turn your professional experience into a powerful brand that opens doors, this program is for you.