Free guide on defining brand image mockup

Ready to Build a Bold Brand for What's Next?

Join me on a transformational journey of brand discovery, positioning, and activation—designed for women stepping into their next bold career chapter.

BOOK A DISCOVERY CALL

Imagine if...

... you could make a real impact and leave a positive legacy in the world.

... you effortlessly attracted opportunities aligned with your values.

... your personal brand positioned you as the go-to authority and leader in your field.

... your personal brand effortlessly communicated your identity and aspirations.

... your message resonated powerfully with everyone you met.

... you exuded confidence and charisma, leaving a lasting impression both online and offline.

... you inspired others to take action through your authentic brand.

... you were primed and ready for the next big step in your career.

Time to Write Your Next Chapter

Redefining your brand is a powerful process that brings your values, strengths, and aspirations into focus. Through my 1:1 Brand Reinvention Program, I help accomplished women turn their expertise into a bold brand that naturally attracts the right opportunities.

This isn’t about surface-level branding—it’s about strategic brand architecture that transforms deep expertise into extraordinary presence.

Together, we’ll craft a comprehensive strategy to elevate your position, sharpen your differentiation, and give you the clarity, confidence, and momentum to shape your next chapter—on your terms.

BOLD
BRAVE
BRILLIANT
UNIQUE
BOLD
BRAVE
BRILLIANT
UNIQUE

THE PROCESS:

PHASE 1:

Brand Foundation

We'll build the strategic foundation of your brand. Through deep collaboration, we'll transform your expertise into a unique position that attracts premium opportunities and sets you up for lasting impact.

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- Vision & Values
- Market Opportunity Mapping
- Target Audience Definition
- Ideal Customer Profile
- Unique Value Proposition
- Brand Positioning
- Unique Approach Definition
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CHF 950
(EUR 790)

PHASE 2:

Brand Activation

We’ll bring your brand to life with a strategic presence that feels authentic, natural, and aligned. This phase establishes how you’ll show up, communicate your value, and create meaningful connections.

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- Brand Voice & Personality
- Core Brand Messages
- Experience Design
- Key Touchpoints
- Content Pillars/POV
- Thought Leadership Plan
- Visibility Framework
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BOOK A DISCOVERY CALL

My bespoke and strategic process is designed to empower you every step of the way on your transformative journey to elevate your personal brand.

Implementation Support

Working with trusted partners, I can help bring your brand strategy to life through impactful design and a strong digital presence:

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

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Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

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Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

Brand Design

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Creates a cohesive and distinctive visual framework for your brand, ensuring every element aligns with your brand's essence and communicates with clarity and impact. Through professional, memorable design, we elevate your brand's presence across all platforms.

THE SCOPE:

- Visual Identity Design
- Digital Assets + Templates
- Brand Collateral
- Brand Photography Direction
- Brand Style Guide

Brand Communication

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Brings your brand's narrative to life through compelling stories and strategic writing. Working with expert copywriters, we create high-quality content that reflects your unique voice and resonates with your audience.

THE SCOPE:

- Bio + Brand Story
- Website Copy
- Thought Leadership Content
- Keynote Talks + E-Books
- Sales Pages + Email Sequences

Website Development

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Creates a professional, user-friendly website that serves as the central hub for your brand. Includes custom design and development tailored to your brand's identity.

THE SCOPE:

- Website Strategy
- Content Architecture
- Custom Design + Development
- Responsive Design
- SEO Integration
- Maintenance + Updates

LinkedIn Presence

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Enhances your LinkedIn profile to improve visibility and attract relevant opportunities. Focuses on strategic positioning to maximize your professional presence.

THE SCOPE:

- Profile Optimisation
- Brand Messaging Implemetation
- Profile Branding
- Content Strategy
- Engagement Strategy

Communication Training

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Communication Training equips you with essential skills to effectively convey your brand message and engage with various audiences. This service focuses on developing your abilities for clear, confident, and impactful communication, both in public settings and during media interactions.

THE SCOPE:

- Speech Crafting
- Presentation Skills Training
- Audience Engagement Strategies
- Media Interaction Training

Brand Photography

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Brand Photography captures high-quality, professional images that reflect your personal brand’s identity and enhance your visual presence. This service ensures that your visual content is engaging and aligned with your brand message, creating a strong and authentic impression.

THE SCOPE:

- Personal Brand Photography
- Headshots
- Lifestyle Photography
- Customized Visual Content

Personal Styling

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Personal Styling enhances your overall appearance to ensure that it aligns with your brand identity and personal image. This service focuses on curating a wardrobe and style that communicates confidence and professionalism, helping you make a powerful and authentic impression.

THE SCOPE:

- Wardrobe Consultation
- Personal Shopping
- Style Guide
- Image Coordination

Brand Evolution/Rebranding

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Revitalises your existing brand to better align with your current goals and market position. Involves comprehensive transformation of your brand's identity and messaging.

THE SCOPE:

- Brand Audit
- Updated Strategy
- Visual Redesign
- Revised Messaging
- Implementation Plan

BOOK A DISCOVERY CALL

Hi, I'm Lila, a Brand Strategist.

I help women reinvent themselves through strategic branding.
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With a background in marketing, brand strategy, and design, I guide women on the journey of turning their expertise into brands that give them the freedom to choose their path and make the impact they desire.
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Think of me as your strategic partner in building something truly remarkable.

I work with brilliant women who are ready to clarify their message and take their brands to the next level.

During the Brand Breakthrough program, I'll help you discover and define your brand vision, your purpose, strengths, your target audience and your niche. We will also find your uniqueness and work on your branding and business mindset.

Your authentic personality naturally attracts the best opportunities to you this is why your brand needs to be closely aligned with your vision, with who you are and what you stand for. So instead of focusing on who you think you “should be” or “need to be”,  you will finally focus on your innate strengths and truth.

The outcome will be a clear definition of your strong brand message and position in the world so that you can step into your power and take control of your business or career.

BOOK A CLARITY CALL

Brand Breakthrough Modules:

During the Brand Breakthrough program, we will step by step explore who you really are on the inside, so that we can then translate it to the outside.

The result will be a clear definition of your strong message and positioning, and a detailed roadmap for launching and growing your brand.

01. Philosophy

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The first Brand Breakthrough workshop module begins with a deep work on your mindset. What is your true vision? Who do you want to become? What limiting beliefs hold you back? Not only does this mean clearer and more consistent brand messaging but greater life fulfilment as you align what you do with who you truly are.

02. Personality

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Your unique personality is what sets you apart and makes you memorable. We’re going to look at building a true picture of you – the unique traits of your personality, strengths, passions and talents to make you feel confident about who you are and what you bring to the table. For this part, I will ask you to do a strengths test so you are able to work on them further.

03. People

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In the next module, we analyse your audience / customers, their needs, struggles and desires to find out how you can truly help them solve their problems. It is a deep process of empathizing with the customer and looking at his problems from his perspective.

04. Position

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In this module, we will position you as the go-to expert in your niche and look for your unique differentiator. We will also analyse your competition to see how you can do things different to meet your customer needs.

05. Promise

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A clear message is crucial in building a personal brand and this is where this module of the Brand Breakthrough workshop supports you. Together, we'll work on your brand mantra, your brand manifesto and story so you sound consistent across platforms and communicate what you do with confidence and ease.

06. Presence

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What matters is how you present yourself on the outside. This is the first impression you make when you enter a room. It's also how you appear online - on your website, social media profiles or any other platform. This module is about your presence and the non-verbal message of your brand: colours, the look and feel of your brand, and your brand archetype.

07. Plan

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The last workshop module is there to bridge the gap between where you are now and where you want to be in the future.

If you want to position yourself as an expert in your space, we’ll need to develop your brand awareness strategy and thought-leadership presence - online and offline.

There are so many avenues to explore, so how do you know what’s right for you? I’ll be your thinking partner and co-strategist to help you determine the best next step.

BOOK A CLARITY CALL

Program details:

Over the next few weeks, we will be on a journey together and in a deep reflection about you and your work in the world. I would therefore like to make sure that you know exactly what to expect. Communication is key and I wish to be transparent and clear from the start.

STEP 1

Discovery Phase

The Discovery phase marks the beginning of your brand transformation journey. Here, we conduct a comprehensive audit of your current brand presence, analysing existing assets, messaging, and online footprint. Through insightful assessments and in-depth conversations, we uncover valuable insights about your brand's strengths, weaknesses, and opportunities for growth.

This foundational step not only informs our strategy but also provides a clear understanding of where you stand in relation to your goals and vision. It sets the stage for crafting a personalized roadmap that leverages your strengths and addresses areas for improvement, ensuring a strategic and effective approach to your brand transformation.

STEP 2

Strategy Phase

During this pivotal phase, we craft a tailored roadmap, leveraging insights from the Discovery phase to guide your brand transformation journey. Here, we define clear objectives, articulate your unique value proposition, and outline actionable strategies to achieve your goals. Simultaneously, we provide precise visual direction to authentically represent your brand online and offline.

Moreover, we develop a strategic plan to elevate your brand's visibility across multiple channels, ensuring maximum impact and resonance with your audience. This phase serves as the cornerstone for cultivating a compelling and influential brand presence.

STEP 3

Implementation Phase

Transitioning into Implementation, we bring your strategic vision to life with meticulous attention. Building on previous groundwork, we execute defined strategies, ensuring alignment with your brand identity. Whether crafting visuals, content, or optimising digital platforms, each element resonates with your objectives.

Characterised by proactive execution and creativity, we collaborate to implement strategies outlined earlier. With a focus on quality and consistency, we elevate your brand across all touchpoints, online and offline.

STEP 4

Mentorhip Phase

In the Mentorship phase, you receive my personalised guidance and ongoing support to sustain momentum and embody your brand with confidence and authenticity.

As your dedicated strategist and mentor, I provide expert advice, constructive feedback, and practical insights to navigate challenges and achieve lasting results. Through regular check-ins, goal setting, and progress tracking, we cultivate a culture of accountability and continuous growth. Together, we celebrate milestones, overcome obstacles, and propel your personal brand to new heights of success and influence.

BOOK A DISCOVERY CALL

process + deliverables:

Step 01: Discovery Session

After you book your Intensive with me, I will schedule a remote 1-hour Discovery Session which is a crucial initial step before we start working together. Brand Clarity Intensive is a deep work with many emotional and personal questions involved so we need to know each other better to be able to relax and open up.

Step 02: 1:1Workshop

The workshop is divided into 2 x 3-hour sessions and consists of deep work based on my Brand Breakthrough Method ™. Each session covers 3 main topics, and after each, you get homework for our next meeting. Sessions take place with a minimum of 2-day breaks so that both of us have time to reflect.

Step 03: Results

After the workshop, you will receive all the materials agreed upon by us (a detailed list of materials is below) and we will meet for a short session to discuss the results + plan the remaining 1:1 sessions. I will guide you through all the brand materials to make sure you know how to use them and how to implement all the changes for maximum success.

Step 04: 2-Week Support

You will be able to contact me via my email during the 2 weeks after we finish working together. I will answer all your questions and doubts so you don't feel left alone with the strategy we created. This is also the time for you to plan for the next possible steps in your personal brand development.

WHAT YOU'LL GAIN:

Clarity + Direction

Know exactly who you are, what you stand for, and how to communicate your value in a way that resonates with the right people.

Confidence + Purpose

Develop genuine confidence that comes from having a brand aligned with your expertise and values.

Strategic Position

Stand out naturally through strategic positioning rather than just increased visibility.

Meaningful Presence

Create a powerful presence that attracts opportunities aligned with your vision.

What you will get:

Within 14 days after the workshop, you will receive:

Bonuses + further support:

As a bonus, you will also get:

BOOK A CLARITY CALL

Who Is This For?

The Brand Reinvention Program is perfect for women ready for their next professional chapter, bold transformation, or career transition.
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I mainly work with:

Subject Matter Experts

Corporate Experts + Leaders

Authors + Speakers

Coaches + Consultants

Entrepreneurs + Founders

Academic Visionaries

START YOUR JOURNEY

What People Say:

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

I can strongly recommend Soulbrand Studio! We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Soulbrand Studio recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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Maybe You're Still Wondering...

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

Plus icon

Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

Plus icon

Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

What's the investment?

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The investment for the full strategic process starts at CHF 5,000 and varies depending on your current situation, goals, level of positioning, and length of support required. Flexible payment plans are available.

What's the timeline?

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The timeline for my brand development services varies according to your individual needs and goals. Typically, projects span over a period of 3 months, providing sufficient time for comprehensive brand development and implementation.

However, I understand that everyone's journey is unique, so I tailor my approach to accommodate specific timelines and objectives. During our initial consultation, we'll collaborate to establish a timeline that perfectly aligns with your goals and availability.

Is this process right for me?

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This is a comprehensive brand development program designed for professional women ready to leverage their expertise in new ways. Perfect for those seeking strategic clarity and meaningful impact in their next chapter. If you want to turn your professional experience into a powerful brand that opens doors, this program is for you.

BOOK A DISCOVERY CALL