Free guide on defining brand image mockup

Are you ready to design an unignorable brand?

Join me on a transformative journey of brand discovery, strategy, and activation, crafted exclusively for women founders and leaders who are ready to elevate their brand, visibility, and impact.

BOOK A DISCOVERY CALL

Imagine if...

... you could make a real impact and leave a positive legacy in the world.

... you effortlessly attracted opportunities aligned with your values.

... your personal brand positioned you as the go-to authority and leader in your field.

... your personal brand effortlessly communicated your identity and aspirations.

... your message resonated powerfully with everyone you met.

... you exuded confidence and charisma, leaving a lasting impression both online and offline.

... you inspired others to take action through your authentic brand.

... you were primed and ready for the next big step in your career.

Are you ready to go all in?

Redefining your brand is an empowering journey that brings your values, strengths, and aspirations into focus. Through my 1:1 Brand Map™ Program, I work closely with visionary women to craft brands that authentically reflect who they are and the unique impact they want to make. Together, we go beyond surface-level branding to establish a strategic foundation that aligns with your goals and captures your distinct identity.

We’ll create a comprehensive strategy that positions you as a leader in your field. By focusing on audience alignment, competitive differentiation, and value-driven storytelling, we’ll develop a brand that resonates deeply and stands out. This process equips you with the clarity, confidence, and strategic direction needed to propel your brand forward and redefine success on your own terms.

BOLD
BRAVE
BRILLIANT
UNIQUE
BOLD
BRAVE
BRILLIANT
UNIQUE

THE PROCESS:

Step 1:

Brand Blueprint

The Brand Blueprint serves as the foundation of your brand. Through collaboration and thoughtful challenge, we will design the essential components of your brand, creating an identity that captivates your ideal audience while remaining true to your values and goals.

THE SCOPE:

- Vision, Impact + Purpose
- Detailed Audience Profiles
- Unique Value Proposition
- Brand Positioning
- Brand Personality + Tone of Voice
- Brand Experience 
- Brand Messaging
- Visual Direction + Style

★

PDF Brand Playbook

CHF 950
(EUR 790)

Step 2:

Brand Activation

Brand Activation brings your brand to life through initiatives that drive engagement and visibility. It establishes long-term goals, identifies effective communication platforms, and enhances brand recognition, positioning you as a leader in your industry.

THE SCOPE:

- Brand Funnel Mapping
(Visibility Journey Mapping)
- Engagement Strategy
- Brand Touchpoints
- Thought Leadership Strategy
- Brand Pillars
- Content Pyramid
- Impact/Effort Map

★

PDF Step-By-Step Guide

BOOK A DISCOVERY CALL

My bespoke and strategic process is designed to empower you every step of the way on your transformative journey to elevate your personal brand.

Extended services.

These enhanced branding solutions offer a comprehensive suite of services designed to amplify and refine your personal brand.

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

Plus icon

Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

Plus icon

Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

Brand Design + Delivery

Plus icon

Brand Design + Delivery creates a cohesive and distinctive visual framework for your brand, ensuring every element aligns with your brand’s essence and communicates its message with clarity and impact. With professional, memorable design, we elevate your brand’s presence across all platforms, enhancing recognition and deepening connection with your audience.

THE SCOPE:

- Logo Design (primary logo, secondary logo, logo mark, wordmark)
- Visual Identity System Design 
- Digital Assets + Templates
- Brand Collateral (business cards, brochures, presentations etc.)
- Brand Photography Creative Direction
- Brand Style Guide

Storytelling + Copy

Plus icon

Storytelling + Copywriting brings your brand’s narrative to life through compelling stories and strategic writing. Whether you need a captivating bio, thought-leadership articles, or engaging website copy, this service ensures your brand’s story is told with purpose and authenticity. Collaborating with expert copywriters, we'll create high-quality content that reflects your unique voice, strengthens your messaging, and resonates with your audience.

THE SCOPE:

- Bio + Brand Story
- Website Copy
- Blogs + Thought Leadership Articles
- Keynote Talks + E-Books
- Sales Pages + Email Nurturing Sequences

Website Development

Plus icon

Website Development involves creating a professional, user-friendly website that serves as the central hub for your personal brand. This service includes custom design and development tailored to your brand’s identity, ensuring an engaging and effective online presence.

THE SCOPE:

- Website Planning + Strategy
- Content Architecture
- Custom Website Design + Development
- Responsive Design
- SEO Integration
- Ongoing Maintenance + Updates

LinkedIn Optimisation

Plus icon

LinkedIn Profile Optimisation enhances your LinkedIn profile to improve visibility, attract relevant opportunities, and effectively communicate your professional brand. The process focuses on refining your profile and strategy to maximize your LinkedIn presence and leverage the platform for networking and career growth.

THE SCOPE:

- Profile Optimisation
- Brand Messaging Implemetation
- Profile Branding
- Content Strategy
- Connection Strategy

Communication Training

Plus icon

Communication Training equips you with essential skills to effectively convey your brand message and engage with various audiences. This service focuses on developing your abilities for clear, confident, and impactful communication, both in public settings and during media interactions.

THE SCOPE:

- Speech Crafting
- Presentation Skills Training
- Audience Engagement Strategies
- Media Interaction Training

Brand Photography

Plus icon

Brand Photography captures high-quality, professional images that reflect your personal brand’s identity and enhance your visual presence. This service ensures that your visual content is engaging and aligned with your brand message, creating a strong and authentic impression.

THE SCOPE:

- Personal Brand Photography
- Headshots
- Lifestyle Photography
- Customized Visual Content

Personal Styling

Plus icon

Personal Styling enhances your overall appearance to ensure that it aligns with your brand identity and personal image. This service focuses on curating a wardrobe and style that communicates confidence and professionalism, helping you make a powerful and authentic impression.

THE SCOPE:

- Wardrobe Consultation
- Personal Shopping
- Style Guide
- Image Coordination

Rebranding

Plus icon

Rebranding revitalises and transforms your existing brand to better align with your current goals, audience, and market. This service involves a comprehensive overhaul of your brand’s identity and messaging to ensure it accurately reflects your evolution and enhances your market presence.

THE SCOPE:

- Brand Audit
- Updated Brand Strategy
- Visual Identity Redesign
- Revised Brand Messaging
- Implementation Plan
- Launch Strategy

BOOK A DISCOVERY CALL

Hi, I'm Lila, your Brand Strategist.

I am also your biggest cheerleader when it comes to building or transforming your brand.

With a background in marketing, brand strategy, and design, along with a passion for personal development, I blend these disciplines to help women create impactful brands and empower them to become thought leaders in their fields.
‍
Think of me as your guide on your journey of personal and professional transformation.

I work with brilliant women who are ready to clarify their message and take their brands to the next level.

During the Brand Breakthrough program, I'll help you discover and define your brand vision, your purpose, strengths, your target audience and your niche. We will also find your uniqueness and work on your branding and business mindset.

Your authentic personality naturally attracts the best opportunities to you this is why your brand needs to be closely aligned with your vision, with who you are and what you stand for. So instead of focusing on who you think you “should be” or “need to be”,  you will finally focus on your innate strengths and truth.

The outcome will be a clear definition of your strong brand message and position in the world so that you can step into your power and take control of your business or career.

BOOK A CLARITY CALL

Brand Breakthrough Modules:

During the Brand Breakthrough program, we will step by step explore who you really are on the inside, so that we can then translate it to the outside.

The result will be a clear definition of your strong message and positioning, and a detailed roadmap for launching and growing your brand.

01. Philosophy

Plus icon

The first Brand Breakthrough workshop module begins with a deep work on your mindset. What is your true vision? Who do you want to become? What limiting beliefs hold you back? Not only does this mean clearer and more consistent brand messaging but greater life fulfilment as you align what you do with who you truly are.

02. Personality

Plus icon

Your unique personality is what sets you apart and makes you memorable. We’re going to look at building a true picture of you – the unique traits of your personality, strengths, passions and talents to make you feel confident about who you are and what you bring to the table. For this part, I will ask you to do a strengths test so you are able to work on them further.

03. People

Plus icon

In the next module, we analyse your audience / customers, their needs, struggles and desires to find out how you can truly help them solve their problems. It is a deep process of empathizing with the customer and looking at his problems from his perspective.

04. Position

Plus icon

In this module, we will position you as the go-to expert in your niche and look for your unique differentiator. We will also analyse your competition to see how you can do things different to meet your customer needs.

05. Promise

Plus icon

A clear message is crucial in building a personal brand and this is where this module of the Brand Breakthrough workshop supports you. Together, we'll work on your brand mantra, your brand manifesto and story so you sound consistent across platforms and communicate what you do with confidence and ease.

06. Presence

Plus icon

What matters is how you present yourself on the outside. This is the first impression you make when you enter a room. It's also how you appear online - on your website, social media profiles or any other platform. This module is about your presence and the non-verbal message of your brand: colours, the look and feel of your brand, and your brand archetype.

07. Plan

Plus icon

The last workshop module is there to bridge the gap between where you are now and where you want to be in the future.

If you want to position yourself as an expert in your space, we’ll need to develop your brand awareness strategy and thought-leadership presence - online and offline.

There are so many avenues to explore, so how do you know what’s right for you? I’ll be your thinking partner and co-strategist to help you determine the best next step.

BOOK A CLARITY CALL

Program details:

Over the next few weeks, we will be on a journey together and in a deep reflection about you and your work in the world. I would therefore like to make sure that you know exactly what to expect. Communication is key and I wish to be transparent and clear from the start.

STEP 1

Discovery Phase

The Discovery phase marks the beginning of your brand transformation journey. Here, we conduct a comprehensive audit of your current brand presence, analysing existing assets, messaging, and online footprint. Through insightful assessments and in-depth conversations, we uncover valuable insights about your brand's strengths, weaknesses, and opportunities for growth.

This foundational step not only informs our strategy but also provides a clear understanding of where you stand in relation to your goals and vision. It sets the stage for crafting a personalized roadmap that leverages your strengths and addresses areas for improvement, ensuring a strategic and effective approach to your brand transformation.

STEP 2

Strategy Phase

During this pivotal phase, we craft a tailored roadmap, leveraging insights from the Discovery phase to guide your brand transformation journey. Here, we define clear objectives, articulate your unique value proposition, and outline actionable strategies to achieve your goals. Simultaneously, we provide precise visual direction to authentically represent your brand online and offline.

Moreover, we develop a strategic plan to elevate your brand's visibility across multiple channels, ensuring maximum impact and resonance with your audience. This phase serves as the cornerstone for cultivating a compelling and influential brand presence.

STEP 3

Implementation Phase

Transitioning into Implementation, we bring your strategic vision to life with meticulous attention. Building on previous groundwork, we execute defined strategies, ensuring alignment with your brand identity. Whether crafting visuals, content, or optimising digital platforms, each element resonates with your objectives.

Characterised by proactive execution and creativity, we collaborate to implement strategies outlined earlier. With a focus on quality and consistency, we elevate your brand across all touchpoints, online and offline.

STEP 4

Mentorhip Phase

In the Mentorship phase, you receive my personalised guidance and ongoing support to sustain momentum and embody your brand with confidence and authenticity.

As your dedicated strategist and mentor, I provide expert advice, constructive feedback, and practical insights to navigate challenges and achieve lasting results. Through regular check-ins, goal setting, and progress tracking, we cultivate a culture of accountability and continuous growth. Together, we celebrate milestones, overcome obstacles, and propel your personal brand to new heights of success and influence.

BOOK A DISCOVERY CALL

process + deliverables:

Step 01: Discovery Session

After you book your Intensive with me, I will schedule a remote 1-hour Discovery Session which is a crucial initial step before we start working together. Brand Clarity Intensive is a deep work with many emotional and personal questions involved so we need to know each other better to be able to relax and open up.

Step 02: 1:1Workshop

The workshop is divided into 2 x 3-hour sessions and consists of deep work based on my Brand Breakthrough Method ™. Each session covers 3 main topics, and after each, you get homework for our next meeting. Sessions take place with a minimum of 2-day breaks so that both of us have time to reflect.

Step 03: Results

After the workshop, you will receive all the materials agreed upon by us (a detailed list of materials is below) and we will meet for a short session to discuss the results + plan the remaining 1:1 sessions. I will guide you through all the brand materials to make sure you know how to use them and how to implement all the changes for maximum success.

Step 04: 2-Week Support

You will be able to contact me via my email during the 2 weeks after we finish working together. I will answer all your questions and doubts so you don't feel left alone with the strategy we created. This is also the time for you to plan for the next possible steps in your personal brand development.

FINAL OUTCOMES:

Clarity + Strategic Plan

Gain clarity on your identity and brand values, empowering you to confidently communicate your message and differentiate yourself in the market.

Confidence + Mindset

Develop a mindset of authenticity and confidence, attracting your audience and propelling your brand forward in both business and career endeavors.

Inner + Outer Shift

Experience a holistic transformation that reshapes both your inner perceptions and outward presentation, allowing your unique essence to shine through your brand.

Presence + Visibility

Emerge as a powerful presence in your industry, captivating your audience and attracting meaningful opportunities to propel your brand forward.

What you will get:

Within 14 days after the workshop, you will receive:

Bonuses + further support:

As a bonus, you will also get:

BOOK A CLARITY CALL

Who is this for?

I partner with visionary women ready to elevate their brand and market presence. My services are ideally suited for:

Entrepreneurs + Founders

Subject Matter Experts

Authors + Speakers

Coaches + Consultants

Corporate Experts + Leaders

Academic Visionaries

START YOUR JOURNEY

What my Clients say:

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

I can strongly recommend Soulbrand Studio! We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Soulbrand Studio recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY

Maybe you're still wondering...

What's the investment?

Plus icon

The price range for the full-service process starts at CHF 3500 and depends on the strategic objectives, level of positioning, and length of support required. Payment plans are available.

What's the timeline?

Plus icon

The timeline for my brand development services varies according to your individual needs and goals. Typically, projects span over a period of 3 months, providing sufficient time for comprehensive brand development and implementation.

However, I understand that everyone's journey is unique, so I tailor my approach to accommodate specific timelines and objectives. During our initial consultation, we'll collaborate to establish a timeline that perfectly aligns with your goals and availability.

How long does it take?

Plus icon

This is an intensive 1:1 experience so its purpose is to bring quick results. The workshop itself usually takes about 3x2 hours altogether and deliverables are being shared with you within 14 days after the workshop. Brand mentorship session is scheduled separately within 30 days after the end of the workshop.

Is this process right for me?

Plus icon

This is an immersive and comprehensive brand development experience tailored for ambitious, visionary women who want to play bigger in their businesses and careers. If you are ready to invest in a profound and transformational process of self-exploration, self-definition and positioning, this pocess is for you!

How can I be an effective partner in this process?

Plus icon

Your primary commitment is to actively participate in our sessions, as that's when I will hear your unique perspective, which is crucial for me to deliver results. There will also be times when deliverables require your approval. I'll provide clear turnaround timelines to ensure prompt progress and seamless collaboration throughout our journey together.

BOOK A DISCOVERY CALL