Brand Strategy workshop
Positioning + Messaging
visual identity design
LINKEDIN ASSESTS DESIGN
COLLATERAL DESIGN
VIRTUAL BACKGROUND DESIGN
After a successful corporate career, Kristina Dziekan, a seasoned Commercial Market Access leader, transitioned into an independent consultant role. The challenge at hand was crafting and communicating a compelling personal brand.
Despite her established reputation, Kristina needed to define a clear value proposition to resonate with her audience. Establishing an intentional personal brand became crucial in attracting ideal clients and propelling her consultancy forward.
How We Worked Together:
1. Brand Strategy Workshop:
We began with an in-depth brand strategy workshop to define Anna's unique value proposition, target audience, and brand positioning in the health tech industry. Through collaborative sessions, we uncovered her strengths, values, and vision, laying the foundation for a compelling personal brand.
2. Positioning + Messaging:
Building on insights from the brand strategy workshop, we developed a clear and compelling positioning statement and messaging framework for Kristina. This framework served as the cornerstone of her personal brand, guiding all communication efforts to resonate with her audience and differentiate her in the consultancy landscape.
3. Visual Identity Design:
To enhance her professional image, we developed a cohesive visual identity that included business cards, tailored assets for LinkedIn, PowerPoint presentations, and virtual backgrounds. These visual elements further reinforced Kristina's brand and distinguished her in the consultancy field.
4. Collateral + Stationery Design:
We created collateral materials that showcased Kristina's expertise and capabilities, including presentations, letterhead, and business cards. These materials served as valuable resources for her clients and prospects, establishing her as a trusted advisor in her field.
5. LinkedIn Assets Design:
Recognizing the importance of LinkedIn in Kristina's industry, we designed custom LinkedIn banners to align with Kristina's personal brand and reinforce her positioning as a thought leader in Commercial Market Access.
In transforming from a corporate career to an independent consultant, Kristina Dziekan faced the challenge of distinguishing herself in the competitive landscape. Utilizing her expertise in Commercial Market Access, Kristina crafts strategic solutions that set her apart.
Deep and comprehensive brand strategy workshop sessions laid the foundation, involving the refinement of Kristina's positioning and messaging to effectively communicate her unique value. Visual identity design, including business cards, assets tailored for LinkedIn, PowerPoint presentations, and virtual backgrounds, further enhanced her professional image.
The objective was clear: to establish Kristina Dziekan as a standout consultant in her field, offering strategic insights and solutions.
brand MANTRA:
The Power of Purpose and Partnership.
Kristina Dziekan, with her unique personality, is a fusion of distinctive qualities that she skillfully leverages to generate significant impact for both her clients and herself. Her expertise in Commercial Market Access stands out, making her contributions noteworthy, respected, and in demand.
Results:
“Lila is fantastic and she very skilfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.”
Ready for your next step?
Book a free discovery call and find out how I can help you to transform your brand.
