After a distinguished career in corporate leadership, Kristina Dziekan stepped into a new chapter as an independent consultant—bringing her extensive expertise in Commercial Market Access, Value-Based Healthcare, ESG, and health policy to a broader stage.What she needed wasn’t credentials. It was clarity.

With decades of experience behind her, Kristina’s challenge was positioning her depth of expertise in a way that resonated with the right clients—those aligned with her values and strategic vision. Our work focused on turning her credibility into clarity and her experience into influence.

1. Strategic Brand Foundation

We began with a collaborative brand strategy workshop to define Kristina’s unique value proposition, audience, and narrative. Through a series of deep-dive sessions, we clarified her positioning and aligned her brand with her independent consultancy goals.

2. Messaging & Positioning

From those insights, we built a clear, differentiated messaging framework that reflected Kristina’s voice, strengths, and leadership style. The result was a personal brand narrative that clearly articulated what she brings to the table—and why it matters.

3. Visual Identity & Brand Assets

To reinforce her positioning, we created a refined, professional visual identity system. This included logo design, presentation templates, business cards, virtual backgrounds, and cohesive LinkedIn assets—all tailored to communicate credibility, clarity, and leadership.

4. Collateral & Digital Presence

We developed high-impact collateral—elegant slide decks, stationery, and custom visual content—to support her thought leadership and consulting work. These materials now serve as powerful tools in building relationships, communicating expertise, and elevating her presence.