Brand STRATEGY workshop
BRAND NAMING
Positioning + Messaging
visual identity design
SOCIAL MEDIA BRANDING
Website Design + Development
Teresa grew up in Southern Germany and when she arrived in France for an internship years ago, she realised that despite having had years of traditional French lessons at school and university, she was still unable to speak it properly. Once she started practising on a regular one-on-one basis and immersed herself in French culture, she magically started to get in the flow with the language. Her life became so much easier and richer once she overcame these barriers and started communicating confidently in France.
Through Joylingua, Teresa wants to pass on her knowledge and help international learners transform their language-learning mindset and become more confident, fulfilled, and joyful in Switzerland.
Teresa approached me for a rebranding as she was feeling stuck and not sure about her website, aesthetic, and overall brand purpose. We set out to bring clarity to her brand and, through an insightful brand clarity session, decided she should focus on a specific audience: international learners.
The name chosen is meant to positively motivate people looking for German language classes and to infuse joy and happiness into the learning process. The logo and colour palette are also inspired by round shapes, pastel shades and beach vibes to make students feel relaxed and at ease.
At Joylingua, it's all about joyful learning and confident results. Here is how we’d describe experience provided by Joylingua coaches:
Brand Mantra:
Speak With Joy.
The overall vibe of the brand is lively but not overdone. Pastel colours harmonize with a minimalist pattern that adds class to the whole.
All elements of the brand can be successfully used on various surfaces. The versatility of the logo makes it easy to use vertically and horizontally.
With a new brand, new look, new website, and new direction, Teresa is feeling more confident and excited about the future of Joylingua.
I always say that my clients achieve the best results when they trust the process. Teresa gave me complete creative flexibility to explore everything her brand could be—and I’m so proud of the result.
“Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner.”
Ready for your next step?
Book a free discovery call and find out how I can help you to transform your brand.
