Brand strategy workshop
Positioning + Messaging
Personal Brand Photography
visual identity design
LinkedIn + CV BRANDING
Website Design + Development
When Aleksandra first approached me, she’d already earned an international reputation from working with some of the world’s most esteemed pharmaceutical companies. With a LinkedIn profile as her sole online presence, Aleksandra wanted a brand that could speak to her experience and worldview, create opportunities, and drive her mission of fulfilling workplaces.
During our brand clarity sessions, we delved very deep to discover my client's purpose and mission, her strengths and core values. We established her position in the market and uncovered the unique differentiator.
The brand clarity workshop was the basis for creating a very authentic yet memorable visual identity, aligned with Aleksandra's worldview and personality.
The classy yet simple wordmark combined with a monogram logomark act as the stamp of quality one can expect from working with Aleksandra.
When you work in a corporate environment, it can be challenging to explain your approach to work and personal development. During our brand clarity workshop, I made it my mission to help Aleksandra succinctly describe her value in a way everyone could understand. Here’s how we’d explain Aleksandra's impact:
brand Mantra:
Work Authentically.
I often find colour inspiration in my clients’ homes, offices or wardrobes where they’ll naturally select colours that speak to their essence. In Aleksandra's case, inspiration came during our clarity workshop when such brand traits as energetic, balanced, exploring/experiencing came out. The deep coral red was the one that came directly from Aleksandra since it was her signature accent colour.
As a result, we grounded the bright red colour with deeper but vibrant tones that resulted in a sophisticated, dynamic palette.
Aleksandra loved her logomark, so I developed a custom pattern as an additional visual element for her stationery and website.
For photography, we captured Aleksandra's charm in her Geneva district, where greenery and architectural details added additional visual complexity to her minimalist brand.
In the next step, I took care of my client's profile on LinkedIn. Together we went through her work experience, making sure that only the essentials were kept. Then we changed the headline and banner according to Aleksandra's branding and the results of the brand clarity process.
This way, Aleksandra's profile gained transparency and a coherent look, showing her expertise and unique approach to work and life.
During our first meeting, Aleksandra mentioned that she often felt she needed something more to support her CV. Together, we recognized that the client needed a minimalist, one-page website.
The website devoid of unnecessary elements emphasizes Aleksandra's brand story and her strengths. It's an extension of her résumé or rather an online business card which makes her look even more unique and professional.
I always say that my clients achieve the best results when they trust the process. Aleksandra gave me complete creative flexibility to explore everything her brand could be—and I’m so proud of the result.
“Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.”
Ready for your next step?
Book a free discovery call and find out how I can help you to transform your brand.
