After a successful career in global pharmaceutical companies, Aleksandra Maj reached a turning point. She had the expertise, the credibility, and the leadership—but lacked a cohesive personal brand that could fully communicate her philosophy, energy, and depth of experience.

With only a LinkedIn profile representing her online, Aleksandra came to me ready to develop a strategic personal brand that would reflect her worldview and create new opportunities—while staying true to her belief in authentic, purpose-led work.

1. Strategic Brand Foundation

We began with a brand strategy workshop to uncover Aleksandra’s purpose, values, and long-term vision. Through in-depth clarity sessions, we mapped her strengths, story, and the leadership style that makes her uniquely impactful. This process grounded her positioning and gave us a clear lens for expressing her value.

2. Positioning & Messaging

We crafted a distinct positioning and messaging framework that communicated Aleksandra’s commitment to meaningful, human-centered leadership. Her new brand language articulated her value to future collaborators and organizations with clarity and confidence.

3. Visual Identity & Expression

Her visual identity reflected her energy, warmth, and intentionality. A minimalist wordmark paired with a sophisticated monogram created a signature stamp of excellence. Inspired by Aleksandra’s personal style, we built a coral-accented color palette grounded in deep, balanced tones—creating a brand presence that felt both dynamic and calm.

4. Personal Brand Photography

We captured Aleksandra in her Geneva neighborhood—a visual backdrop of greenery and modern architecture—to reflect her blend of warmth, presence, and strategic precision. The resulting imagery gave her brand texture, depth, and elegance.

5. Digital Presence & Brand Touchpoints

Together, we built a minimalist one-page website that functions as an elevated digital business card—simple, focused, and entirely aligned with her narrative. We also refreshed her LinkedIn profile to reflect her new positioning and visual identity, ensuring consistency across platforms.