Brand Strategy workshop
Positioning + Messaging
Personal Brand Photography
visual identity design
Linkedin assets design
Linkedin makeover
Anna, a highly experienced professional in health tech market access, wanted to elevate her personal brand and establish herself as a thought leader in the industry. She aimed empower health tech companies in navigating the complex landscape of market access, ultimately driving the successful launch of life-saving technologies.
How We Worked Together:
1. Brand Strategy Workshop:
We began with an in-depth brand strategy workshop to define Anna's unique value proposition, target audience, and brand positioning in the health tech industry. Through collaborative sessions, we uncovered her strengths, values, and vision, laying the foundation for a compelling brand.
2. Positioning + Messaging:
Building on the insights from the brand strategy workshop, we crafted a clear positioning statement and messaging framework that communicated Anna's expertise, passion, and commitment to empowering innovation in healthcare. This messaging served as a guiding light for all future communication efforts.
3. Visual Identity Design:
We developed a cohesive visual identity that reflected Anna's brand personality and values. From colour palette selection to typography choices, every element of the visual identity was crafted to convey professionalism, trustworthiness, innovation and Anna's bold personality.
4. Personal Brand Photography:
To visually capture Anna's story and personality, we arranged a personal brand photography session. Through carefully curated shots, we showcased her professionalism, authenticity, and leadership, creating a visual narrative that resonated with her target audience.
5. LinkedIn Assets Design:
Recognising the importance of LinkedIn in Anna's industry, we designed custom LinkedIn assets, including banners, profile pictures, and featured images. These assets were tailored to align with Anna's brand and reinforce her positioning as a thought leader in health tech innovation.
6. LinkedIn Makeover:
Finally, we conducted a comprehensive LinkedIn makeover to optimise Anna's profile for maximum impact. This involved refining the headline, summary, and experience sections to highlight Anna's expertise and achievements, as well as integrating the newly designed visual assets to create a cohesive and professional presence on the platform.
Eye-Opening Experience:
Working together helped Anna take control of her narrative and career, giving her the confidence to navigate the health tech industry with clarity.
Through our process, she gained a clear understanding of her identity, message, and leadership style. She embraced her strengths and experiences, making them central to her personal brand.
brand MANTRA:
Driving Health Innovation Access.
Results:
"With her approach, her methods and her deep expertise, she was able to provide true inspiration and guidance. I recommend any woman wanting to be true to herself and pursue her full potential reach out to Lila."
Ready for your next step?
Book a free discovery call and find out how I can help you to transform your brand.
