After a successful career in pharma and medical devices—and hundreds of runs logged—Åsa found herself at a pivotal moment. She was ready to create something of her own: a business grounded in health, vitality, and personal purpose. That vision became Vivante Health Services—a brand centered on sustainable wellbeing, vibrancy, and aligned leadership.

Translated from French, Vivante means alive, full of life. Just like Åsa's personality: full of energy, inspiring, vibrant, authentic, and bold.

1. Strategic Brand Foundation

We began with a deep-dive Brand Strategy Workshop to clarify Åsa’s vision, values, audience, and professional direction. From this, we developed her core positioning, messaging framework, and brand narrative—setting a strategic foundation to guide every decision going forward.

2. Visual & Verbal Identity

With strategy in place, we translated the brand essence into a vibrant, minimal, and bold visual identity—clean typography, strong color stories, and a presence that felt deeply aligned with Åsa’s energy and vision. We also defined her messaging tone and key brand language to ensure cohesion across platforms.

3. Personal Brand Photography

We curated a personal brand shoot that brought Åsa’s personality to life—her warmth, vibrance, and leadership. The imagery became central to her website, digital presence, and overall brand storytelling.

4. Digital Experience & Marketing Setup

We designed and developed a user-friendly website to house her offerings, story, and purpose—paired with a simple marketing automation system to support her growth with clarity and ease.