After hundreds of runs and passing the 40-year mark, Åsa decided to shift gears and start her own business with passion and purpose. This led to the founding of Vivante Health Services—a space that aspires to be a catalyst for sustainable healthcare and more vibrant, healthy lives.
Translated from French, Vivante means alive, full of life. Just like Åsa's personality: full of energy, inspiring, vibrant, authentic, and bold.
How We Worked Together:
1. Brand Strategy Workshop:
We kicked off our partnership with an intensive brand strategy workshop. Through collaborative sessions, we delved deep into Åsa's vision, values, and goals for Vivante Health Services, laying the groundwork for a distinct and compelling brand identity.
2. Positioning + Messaging:
Building on the insights from the brand strategy workshop, we crafted a clear positioning statement and messaging framework that captured the essence of Vivante Health Services. This messaging resonated with Åsa's target audience and set the tone for all future communication efforts.
3. Visual Identity Design:
We developed a vibrant and dynamic visual identity for Vivante Health Services, incorporating bold colors, clean shapes, and minimalist typography. This visual identity reflected Åsa's personality and the brand's commitment to vibrancy, health, and sustainability.
4. Personal Brand Photography:
To visually convey Åsa's personality and passion for sustainable healthcare, we organized a personal brand photography session. Through carefully curated shots, we captured Åsa's energy and authenticity, creating a visual narrative that aligned with the Vivante brand.
5. Website Design + Development:
We created a sleek and user-friendly website for Vivante Health Services, showcasing its offerings, values, and mission. The website design was tailored to Åsa's preferences and optimized for a seamless user experience.
6. Marketing Automation Setup:
To streamline Vivante's marketing efforts and enhance customer engagement, we implemented a marketing automation system. This allowed Åsa to automate repetitive tasks, nurture leads, and deliver personalized content to her audience.
The Not-So-Average Brand:
The not-so-average expert and consultant required a not-so-average brand, which has been reflected in vibrant colors, clean shapes, and bold yet minimalist typeface. Åsa describes herself as, above all, a quite typical working mother, juggling professional and personal life and trying not to drop too many balls. But she is way more than that. Åsa is inspired by people, motivated by challenges, and deeply passionate about sustainability and health.
Feel Alive.
Results:
“I was happy to find Lila. I am so happy about how she helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!”
Ready for your next step?
Book a free discovery call and find out how I can help you to transform your brand.