Positioning: The Overlooked Element in Branding

While everyone on social media is talking about visibility, I feel one crucial element is often overlooked—positioning.

Yes, visibility is essential for building brand awareness, but without a clear message and focus, people often share content that may be nice, personal, and engaging, yet doesn't set them apart in the overwhelming sea of information.

The other issue is the fixation on social media.

I'll admit, I've been guilty of this too. I celebrated my first post with 20 likes, 6 comments 😅, and a growing list of followers. But I soon realized I was caught in the same trap as many of us—focusing on what to post instead of how to position myself as a leader in my space, so business comes in naturally.

Social media can be a great tool for amplifying your message for free, but it's not the only platform you should rely on. Spending hours on it daily without a clear strategy can become a massive waste of time.

So, what's the alternative?

It's simple: Go back to the basics.

What are the basics?

Your brand strategy. More specifically, your positioning.

Why is positioning so important?

Without it, you'll end up spreading yourself too thin, shouting into the void about things that don't truly matter, or simply repeating what everyone else is saying. As a result, you'll blend in.

Let’s dive into the shortest positioning framework possible so you can take action and see results quickly.

At its core, positioning helps you ensure you are the only choice for your audience.

To figure that out, start by asking yourself these three key questions:

1. What do you do best, are passionate about, and want to share with others?
   What's your authentic and unique value proposition?
2. What does your ideal customer need?
   What's their unmet need (possibly one they aren't even aware of) that only you can fulfill? What can they get exclusively from you?
3. What's happening in the market?
   Where is the growth happening? What are your competitors offering? Your goal isn't to mimic trends but to find the "white space"—the untapped area in the market where only you can thrive.

Bonus Question to Take It Even Further

Is there a commonly accepted approach or piece of advice in your industry that frustrates you because you know it doesn't serve your audience? What trending ideas can you challenge with a strong, contrary opinion?

While the first three questions help you carve out your unique market space, the bonus question positions you as a thought leader.

Ready to Take Action?

I hope so!

Afterword

In today's fast-paced digital landscape, it’s easy to get swept away by the tide of visibility-driven content. However, remember that true success comes from a strong foundation in positioning. By clarifying who you are and what you uniquely offer, you not only stand out but also attract the right audience who values your expertise. Positioning isn't just about being seen; it's about being recognized as the go-to choice in your field. Let's prioritize positioning and watch our brands thrive!