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Ready for Reinvention?

I’m Lila, a Brand Strategist, and I help women at career crossroads reclaim their identity and design what's next.

Goodbye, Playing Small…

If you're here, you’re likely ready for more. You’ve already built valuable expertise and excelled in your field, but deep down, you know it’s time to move forward—toward greater freedom, deeper impact, and more control over the opportunities that truly align with your next chapter.

This isn’t about reinventing yourself from scratch—it’s about reclaiming your expertise and strategically positioning it for what’s next. It’s about closing the gap between where you are now and where you want to be, with clarity and confidence.

Hello, Next Chapter!

How you position your expertise is the key to unlocking the future you want. When done right, it doesn’t just set you apart—it empowers you to confidently navigate your next steps.

This isn’t about a quick fix; it’s about building a clear, strategic foundation—one that positions you for the career freedom and impact you’ve been seeking.

The journey ahead is liberating, impactful, and transformative. If you’re ready for this transformation, I believe I can help.

WORK WITH ME:

My Process

Learn more about my step-by-step process, my approach and the clients I work with.

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The Reinvention Lab

A high-impact group experience for women ready to crystallize their brand, clarify their positioning, and step into their next chapter with confidence.

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1:1 Brand Architecture

My signature brand development process designed to take you from clarity to execution, ensuring your brand reflects your full expertise and long-term vision.

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Workshops + Masterclasses

Empowering sessions designed to show professional women how to leverage their expertise and create brands that give them true freedom.

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BOLD
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BOLD
BRAVE
BRILLIANT
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Hi, I'm Lila, a Brand Strategist.

I help women at career crossroads strategically position their expertise and step into their next chapter with confidence and clarity.

With a background in marketing, brand strategy, and design, I guide women in reclaiming their professional identity and building a strong brand foundation that amplifies their impact.

Think of me as your strategic partner in navigating your reinvention, unlocking the freedom to shape the career you truly want.

BOOK A DISCOVERY CALL

What People Say:

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

I can strongly recommend Soulbrand Studio! We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Soulbrand Studio recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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